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Peter Day shares info on super{set} Signal for new company formations. Why it's different and unique
Starting a business is lonely.
Even when you think you know something the rest of the world doesn't.
Peter Day, General Partner at super{set}, breaks down what super{set} Signal is and why validation takes three months, not three weeks.
"You've got to spend time standing in your customer's pain. Not theorizing. Standing in it."
That's the work most founders skip. They build what they think people need instead of what people are actually struggling with.
Signal gives you three months to figure out: Is this a problem worth solving? Is this a business worth building?
Do you have an idea worth sharing?
Watch Peter explain what happens inside Signal and who it's for
In this episode of 5 to 50: Financial Strategies for Growing Companies, host Jeff Rudner sits down with Jeremy Klein, General Partner at super{set}, groundbreaking AI startup company builders. Jeremy's unconventional journey—from teaching beekeeping in rural Paraguay as a Peace Corps volunteer to advising hundreds of startups as a corporate attorney, to now co-founding native data and AI companies—offers a masterclass in adaptability and strategic thinking. In this conversation, Jeremy shares invaluable insights on what separates successful founders from the rest, how to systematize financial operations across portfolio companies, the critical metrics that drive B2B SaaS growth, and how to implement AI strategically in your business.
Tom Chavez, founding General Partner at super{set} shares why people come first when you're building a new company from scratch. Of course you need a vision, a differentiating value prop and in many ways the most important aspect, a set of values that define your culture.
When building and doing the hard work, you must also honor shared values, reward them and reinforce over time. It brings teams along through the zigs and zags, plus it gives everyone a raison d'etre, to show up everyday and march towards those shared goals.
Highlight reel from summit 2025, fourth annual event for super{set} and first time in San Francisco
Tom Chavez and Vivek Vaidya share details on their outside {in} approach to company building in the age of AI. They explicitly focus on deeply understanding the customer's pain before slinging a single line of code. super{set} invents companies from scratch and stands shoulder-to-shoulder with a crew of passionate cofounders.
Software development is very different with AI. Lovable, Replit, Cursor, Claude is now integrated in the dev process which has changed the speed of initial product creation. It's not only coding on the fly, it's also iterating on the fly. In real-time and in front of customers.
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