Tech leaders built for business impact
We focus on outcomes, for all stakeholders. We blend the right mix of talent, grit, process, and timing, to uncover the best opportunities. When it all clicks, it’s a rare balance of discipline and creativity. That’s what makes it hard and what makes it fun.
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This VMblog Q&A with super{set} founding GP Vivek Vaidya explains how the studio builds AI-native enterprise companies by pairing capital with hands-on company building (engineering, GTM playbooks) and focusing on proprietary data as the core moat. It spotlights the $200M acquisition of Habu by LiveRamp (2024) as proof of the model, and details what they seek in technical co-founders, how they hard-wire governance/privacy from day one, and which enterprise workflows are ripe for AI over 2025–2030.

As a co-founder at Lucenn, an innovative AI Dev shop, Adrien Le Gouvello, a partner at super{set} gets to see how AI is automating and transforming all kinds of business processes daily. Not a software engineer, not an expert, but understands the requirements and functionality needed to create an effective coordination tool for Burning Man.
Sandeep Bhandari, Former Chief Strategy Officer and Chief Risk Officer at buy now, pay later (BNPL) company Affirm, joins Vivek Vaidya, Founding General Partner of super{set}, in conversation.
Every company we build solves a market problem through transformational data+AI solutions. super{set} is a startup studio where great data+AI ideas become transformational software companies. With our people-first performance culture and company-building playbooks, we found, fund, and scale high-potential businesses.
super{set} is a startup studio where great data+AI ideas become transformational software companies. With our people-first performance culture and company-building playbooks, we found, fund, and scale high-potential businesses.