How to craft messages people remember

Most founders think storytelling is fluff that distracts from product metrics. Terry Szuplat, Obama's longest-serving speechwriter who crafted eight years of presidential addresses, reveals why narrative craft is your last defensible moat in the AI age. He breaks down the three-part framework that structured 3,000 White House speeches, explains why vulnerability beats data in investor pitches, and shares the "only you can say" principle that cuts through ChatGPT-generated sameness plaguing startup communications.