Startups built on insight, not hunch
We are selective and focused. We build startups from scratch plus accelerate those with early momentum. Our build-outs start with writing a solution memo that analyzes customer pain, market opportunity, and product fit.
Always listening to customer pain
We listen deeply and craft an insertion product that addresses a specific need. In parallel, we stage and sequence a broader three-stage product build-out, anticipating how the insertion product will expand into a broader, durable company.
Ideate: Problems, deeply understood
It’s never abstract or just an idea from the ether. We’ve lived the pain, up close and personal. We understand the full context.
Always data-driven
Data is the core element of an AI solution. Every super{set} company centers on generating, capturing, activating, augmenting and orchestrating data.
Crystalized thinking
We write a solution memo that is our shared blueprint that guides what we build and take to market.
Cofound: Shared wisdom & expertise
Each company we build is one-of-a-kind, in the problems it solves and the culture it creates. Yet, each becomes stronger as part of the broader "hive", by leveraging proven plays, know-how and full support on the same journey.
Learning together
We challenge the status quo, embrace chaos, stay curious, and grow together across the portfolio. We have a combination of shared management principles, habits and how we work together.
More than product
The magic comes when you combine talented people with market timing, shared values and ultimate drive plus sacrifice to win. The product is often secondary and the how usually comes later.
Fund: Cross-functional expertise
Once we discover an opportunity with a path to product-market fit, we stage, orchestrate, and provide the capital to build the founding team with the right talent at the right time.
Cofounder & leader
Together we shape the vision, drive execution, and iterate toward a stable product that delights users.
Full operational support
Team super{set} brings GTM, talent, finance and leadership support at every step.
Scale: Relentless pursuit
We stage, sequence, and execute a focused growth plan with a sharp, differentiated solution. Scaling isn’t just growth—it’s domination. We bring the capital, talent, and strategy to own the category.
Want to build a category leader?
If you're a bold, driven product leader ready for big goals and daily curveballs, we’ve got your back with capital and full support.
Highly selective with successful exits
We’re picky and we know our lane— B2B enterprise across verticals—and a strong track record.
